Issue - meetings

To consider a report by the Lead Members for Communications.

The Committee considered a report on the visual identity for the Dorset Council as a key element of the branding for the new council for use from 7 January 2019.  The recommended logo design was selected through testing with members, employees and Dorset residents.

A presentation was provided which outlined the consultation with a mixture of over 1000 members, staff and residents, the activity of the Communications and Engagement Working Group in developing the visual identity, and that the work was all managed in-house at no additional cost to taxpayers. 

All members and staff involved in the process were commended for their hard work.

Decision

That the proposed logo design (below) as the new visual identity for Dorset Council be approved.

Reason for Decision

The recommended logo design fully delivered on the agreed brief for the new visual identity for Dorset Council, including accessibility requirements. It was the most popular design when tested with members, colleagues and residents.