35 Trial reduction in Car Park Charges
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To consider a report of the Corporate Director for Economic Growth & Infrastructure.
Please note this report has one exempt appendix.
Minutes:
The report introduced by the Cabinet member for place services and presented by the Corporate Director Economic Growth & Infrastructure covered a trial of reduced car park tariffs was conducted in three level 3 car parks. The report detailed the impact of the trial on parking usage, income and the customer feedback, and the impact on visits and businesses. Other factors such as weather were also considered and highlighted as important to be considered.
Following the presentation, there was discussion about the trial sites and the variance between the sites and how this trial formed part of a larger full review of parking. The discussion covered several specific areas such as;
· Sources of funding for the trial, and the rationale behind the selection of the trial sites.
· The Impact of the trial on residents compared to tourists.
· The data in terms of its impact on businesses and footfall were investigated and required additional emphasis for the full parking review.
· The statistical significance of the impact of the trial particularly in relation to local business impact and footfall.
The discussion concluded that the ability to prove significance in terms of impact was inconclusive with the data available. The chair requested the progress around the full parking review was shared with the committee.