To receive and consider a presentation of an overview on Dorchester markets.
Minutes:
The Panel received a presentation updating on the fundamentals of the
market – its purpose its heritage and its legacy – and what it had to offer to
the town in terms of economic, social and civic benefits. How it had been
managed, how it was being managed and what visions there were for its
future were all detailed.
As a market town, of the County Town, it was something of which to be rightly proud and was considered an asset, on Council owned land, in supporting other Council activities. It provided an opportunity for traders, a boost for the local economy and was a business seedbed. It attracted footfall locally and from visitors afar and acted as a social service - providing value for money goods that were not necessarily able to be sourced by other means. It was community focused, vibrant and stimulated local contact, being adaptable in reflecting changing needs and trends.
In terms of finances, the net surplus distributed was allocated 65% to Dorset Council, 35% to the Town Council, this being some £123k in 2018/19, with the net surplus from the Car Boot being distributed as community grants – some £19k in 2018/19.
However, there were issues which needed to be addressed these being falling footfall and income; Ensors’ contract ending in 2026 and the management arrangements at Fairfield, with limited offer and loss of retail offer being of concern at the Cornhill site.
To address these issues, engagement in partnership with Dorset Council was needed on an asset review so as to:-
• develop a strategy for the markets
• improvements to the communication with the Fairfield operator
• planning for the end of the current Fairfield operator contract
• a review of markets management arrangements
• engagement with stakeholders about Cornhill/South Street offer and how to improve this.
The Panel appreciated this review of issues considering that, as well as the economic benefits to be gained, the social and welfare benefits of the market were of considerable value too.
It was accepted that the Fairfield market should be invigorated so as to provide something unique and relevant to the customer of today, to meet their expectations - were that be more street food outlets, demonstrations or heritage exhibitions.
This would go a long way to ensuring the market’s viability was maintained and gave a valid reason for people to continue to visit it in the numbers previously seen. It was accepted that the pandemic had seriously affected what could be done in the recent past, but they saw no reason why this trend couldn’t be reversed going forward.
Given that during that period the market still operated as best it could and attracted custom, there was an obligation to ensure this loyalty was recognised in the coming months and years so that it remained a place attractive to go and spend time.
The Panel noted the differing scenarios with
regard to trade and performance
of the different market entities. It was disappointing
to see the decline in
performance and returns from the weekly
Dorchester market but the reasons
for this were understood and recognised.
However, the Panel considered that,
in recent years, significant investment had
been made in the infrastructure of
the site to benefit Ensors and what it was
able to offer. What options there were for the market’s operations and management in the future and how this could be best achieved needed to be identified and
assessed, which would serve as some basis for how the market could operate successfully going forward.
The Panel acknowledged the benefits of the
market and what it not only had
to offer in itself as an entity – as a means of trading goods, services and
produce which might not otherwise be readily
accessible directly between
suppliers and public - but its wider value
and contribution too, in attracting
visitors to the town and what that too had
to offer. Moreover, in being an
historic market town, the essence of
maintaining a viable and successful
market was critical to the fabric and
vitality of Dorchester. Issues for
consideration would be how the market
operated; how it could best adapt to
meet the needs of
today’s consumer; what the
means of doing this would be;
what arrangements were necessary to achieve
this; what rental, licencing and
contractual arrangements were necessary to
secure its continuation; and how
it could improve its efficiency to ensure
its viability was maintained. The Panel
wanted it to be successful and continue
contributing to the economy of the
town and be seen as a social and community
asset for years to come.
Whilst recognising the challenges the market
faced as a commercial
enterprise the Panel considered that there
was a considerable will to see it
succeed. Maintaining a positive relationship
between both Councils and
Ensors was essential in this being achieved
and members saw no reason why
this shouldn’t be the
case. It was in the interests
of all parties for this to
happen and, it was anticipated that a means
of doing this might be
identified so as to ensure the long term successful future of this valued asset.
The Panel considered that issues at their meeting in January should be made readily accessible as normal, and as far as practicable, but it was recognised that some part of that meeting should be held in confidential session so that finances and commercial contract arrangements could be discussed whilst respecting the sensitivities of this.